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Terra Rubina

My name is Juliana Rauch and along with my wife and Business Partner, Joey Ng, are the owners of Terra Rubina. We focus on Modern Mediterranean gardens. Think succulents, traditional Mediterranean perennials, some Australian and African natives and an occasional Palm or Non fruiting Olive thrown in there. We design low water usage gardens that need a maintenance visit about 4 times a year to keep them happy and healthy. As you browse our gallery, you may find some gardens reaching beyond that style, but people often ask us about our style so that's what we say when we are asked.

Our Goal

To get you and your family outside in your own private space. We consider the garden core to our living here in California. It's so essential that we once had a client that said she bought an apartment building, yes the building, because she wanted the tenants to be able to garden outside even though they lived in San Francisco.

We talk a lot about the design process in the "design" page, but really, it's so important to really dream big about what you want, because it's your garden! Our job is to pull out of you what you don't know you like. Help you define what you really need, but beyond that, it's so personal and that's why we really consider ourselves a garden creating boutique. We are not a company with 20 crews running multiple jobs, we are running your job and I like it that way. We typically run 2 to 3 jobs at a time, but no more than that. We are "hand holders" and we are really excited about working on your project. It's not just another project to us it's from our hearts.

A Little

About Me


My first job in landscaping, about 20 years ago, was pulling ivy off an exterior church wall on California Street in San Francisco. If you can believe it, I even loved that and was so thankful that I was hired to do the job, but really there was so much more that got me to that point. The short version involved hoping the universe would send me a sign of what I should do with my life while I was on a white water rafting trip down the Colorado River, when I got home. About 30 days later, I was asked by a co-worker to get involved with a community garden on the corner of Dolores and 18th Street in San Francisco (It's no longer there). I said that I couldn't imagine myself being helpful because I knew nothing, I mean nothing about gardening. She begged me on the pretense that "I'm good with people." So, I agreed and fell IN LOVE with dirt, and the fresh air and growing things and seeing plants change and morph and bloom. I was hooked! Eventually I went back to school at night, begged people to let me practice what I learned in my construction and irrigation classes on the weekends and finally gave my notice at my old job and 2 weeks later was pulling ivy off that wall.

So it's been over 3o years journey. I am so thankful and humbled by everything I've experienced and have fallen in love with my clients who let me get them outside.

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